Why You Should Have a Blog
In the age of social media, blogs are essential for companies and their success.
Whether you’re a small business or a big corporate, blogging should be part of your communication strategy.
What is blogging?
Blogging is a website that stands independently or is part of a bigger website.
This platform, which can be regularly updated, allows companies to post content about their latest news on accomplishments, leadership, milestones and much more.
What are the benefits?
Blog posts, which include text, photos and video, help tell your story. They help you take charge of your company’s message to best position your company on and offline.
Blogging also helps your company connect with the news media, the community, business partners, customers and prospects. This tool gives your company the power to be proactive and become an advocate of your own message.
But, most of all, regular blogging dramatically helps improve your company’s search engine optimization (SEO).
Blog posts are also easily sharable across all social media websites.
How to start a blog?
Starting a blog is simple these days. There are plenty of options and most of them are free.
Some of the popular blog hosting websites include WordPress, Tumblr, Weebly, Squarespace and more. These blog hosting websites are easy to set up and have robust online customer support services.
For those who are just starting to blog, the easiest and most responsive blog hosting websites include WordPress.com (free and easy) and WordPress.org (for just $99 a year).
So, here is what you need to do, to begin blogging:
- Select a theme or design
- Select a domain (wordpress, GoDaddy, CheapNames, etc.)
- Find a host for your blog (GoDaddy, CheapNames, etc.)
- Develop a plan
- Write and post
- Include visuals (photo or video) with each post
- Keep up
- Share on social media
- Get results
If you need assistance from a professional to create and manage your company blog, Viola Communications can help. Contact us for a FREE consultation here.