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Our Services
Public Relations
Persuade internal and external audiences to care about your brand, services, position, idea or accomplishments.
- Press releases
- Traditional releases
- Social media releases
- Story Pitching
- News Media Outreach
- Message Strategy
- Byline Articles/Editorials
- Crisis Communications
- Speech Writing
- Measure Success
Why it matters:
- Raise awareness
- Build trust, credibility and confidence
- Promote an understanding of a brand and its stakeholders
- Encourage and promotes behaviors, attitudes and perceptions
- Create and strengthen relationships
- Attract new business
- Improve Search Engine Optimization
- Create leads and opportunities
Media Relations
Develop close relationships with news reporters from TV, print and online media to gain positive news coverage.
- Develop relationships with news reporters
- In-person, social media, other
- Connect with appropriate editors and journalists
- Communicate appropriate message, story or information
- Generate regular coverage on all outlets and platforms
Why it matters:
- Generates third-party endorsements
- Cost-efficient
- More effective than paid advertising
Media Consulting
Train and coach CEOs, leaders, business owners and entrepreneurs to become more effective communicators.
- Provide one-on-one or group training classes
- Message
- Interviews
- Appearance
- Strategy
- Public speaking
- Story-telling
- Online training (social media and other platforms)
Why it matters:
- Position your brand
- Become an expert
Digital Marketing (Social Media Marketing)
Develop long-lasting relationships with social media users, increase two-way communications and boost traffic across online platforms.
- Develop Content, Message and Strategy
- Execute Content
- Advertising
- Analytics
Why it matters:
- Make connections
- Increase engagement
- Increase traffic
- Gain traction
- Create awareness
- Promote services
- ROI
Content Writing
Strategically tell stories through journalism-style writing for business blogs and newsrooms.
- Storytelling
- Content
- Visuals
- Video
Why it matters:
- Create awareness about your brand
- Keep audiences engaged
- Increase traffic and traction on social media
Video
Develop engaging videos appropriate for multimedia platforms.
- News-style videos
- Social media videos
- Promotional videos
Why it matters:
- Connect and engage audiences more effectively on websites, YouTube, social media and
- Blogging
e-Newsletters
- Content writing
- Designing
- Managing
- Measuring
Why it matters:
- Generates third-party endorsements
- Cost-efficient
- More effective than paid advertising
Strategic Communications
- Frames message/method of outreach, internally and externally
- Builds company priorities
- Creates awareness
- Creates consistency
- Displays professionalism
Why it matters:
- To build and develop a long-term strategy to integrate all areas of an organization to achieve goals more effectively.
Case Studies
- In-depth study about a company, group or situation
- Discover problems and present point of discussion
Why it matters:
- Case studies help discover issues or complexities and how those problems help influence decisions.