Vjollca “Viola” Hysenlika

President, Chief Executive Officer

Vjollca “Viola” Hysenlika is a news reporter and communications and digital marketing professional, who has provided high-level communications services to businesses, entrepreneurs, CEOs and leaders in the Tampa/St. Petersburg/Clearwater area and Florida. She is the President, Founder and Chief Executive Officer of Viola Communications (previously known as VH New Media).

Hysenlika began her career in television news in the Tampa Bay area working for various channels including Fox 13 News and WB38 News (now My Network TV). During her time in TV news, she covered political campaigns, breaking news, sports and entertainment.

After developing a strong passion for social media and public relations, Hysenlika transitioned into marketing and communications to help small businesses and corporations create awareness about their brand and services.

That’s when she also founded Starlite Communications – providing a multitude of communications services including public relations, media relations, media training and consulting, digital marketing, video production and content writing and story-telling.

In addition to her accomplishments at Starlite Communications, Hysenlika has made significant contributions to the University of South Florida and USF Health in various capacities. At USF, she helped lead and develop a robust media and communications department for USF College of Nursing – bringing their success in public relations, media coverage, storytelling, video production (for multimedia platforms) and social media traffic to new heights. As a result, the college significantly increased its rankings in research, education and clinical practice.

At USF, Hysenlika has also served as a news reporter writing stories and features and producing news-style video packages on health care, research, academic excellence, accomplishments and awards.

Hysenlika is a three-time USF alum. She completed her bachelor’s degree in journalism and master’s degree in strategic communications management at USF. During this time, she developed a passion for research in digital marketing (social media, analytics). One of her recent publications was focused on crisis communication, Facebook and customer relationship management. That publication has received an impressive interest online. View that publication here.

To continue her passion for research in digital marketing, Hysenlika recently completed a doctorate degree in business administration at USF Muma College of Business. This is an exclusive and prestigious doctorate degree designed specifically for business leaders and CEOs around the world. Hysenlika is proud to be a part of this outstanding program.

Hysenlika has also published a book focused on social media for small business. She is also working on several other research projects in the areas of marketing and public relations – set to be published soon.

There is no doubt, Hysenlika has a strong passion for the field of communications. That’s why she wants to help businesses, leaders and entrepreneurs communicate more effectively with their target audience. Through her work and research, her goal is to also help transform the ever-changing field of communications and marketing and inspire her peers to do the same.

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Experience:

  • TV News: Covered politics, breaking news, sports and entertainment
  • USF Health Nursing: Created and managed a robust media and communications department for the college
  • USF and USF Health: Served as multimedia news reporter for health care, research, academic excellence and awards

Education:

  • Doctor of Business Administration
  • Master’s Degree in Strategic Communications Management
  • Bachelor’s Degree in Journalism

Connect with Viola

viola@starlitecommunications.com

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